Privacy Policy AMAG app

Version dated 06.07.2026

In this Privacy Policy we, AMAG Automobil und Motoren AG, Alte Steinhauserstrasse 1, 6330 Cham (“AMAG”) and autoSense AG, Badenerstrasse 141, 8004 Zurich (“autoSense”), explain how we process your personal data in relation to your usage of the AMAG app and the provision of related services by AMAG (“AMAG service”, see GTC AMAG app, Part A) and by autoSense (“autoSense service”, see General Terms and Conditions AMAG app, Part B).

The responsible and legally compliant handling of your personal data is important to us. We comply with applicable law at all times, in particular the Swiss Data Protection Act.

1. Processing of personal data 

Personal data means any information concerning an identified or identifiable person (hereinafter referred to as “Data Subject”). Processing means any operation involving personal data, including in particular collection, recording, storage, use, alteration, disclosure and erasure.

We process personal data concerning you and other non-personal data that we receive from you or collect concerning you in relation to usage of the AMAG app and that we require in order to provide our services. 

Data processing as part of installing the AMAG app and registering in the AMAG app (in relation to the AMAG service, see AMAG app General Terms and Conditions, Part A): 

  • Contact information (title, first name/last name, e-mail address, mobile phone number, language of correspondence)

  • Payment information (incl. credit card data, fuel card data, charging card data)

  • Data for personalisation (customer answers in the app)

AMAG Service (preferred dealer, address and postcode of the customer) Data processing by autoSense in connection with installation of the AMAG app and registration in the AMAG app (in relation to the autoSense service, see AMAG app General Terms and Conditions, Part B):

  • Contact details (title, first name/surname, e-mail address, postal address, phone number of the mobile device) on which the AMAG app is installed) Other vehicle data (vehicle identification number, fuel type, mileage, vehicle model, mass and weight)

  • Charging data (payment information, charging processes, location of charging station, charging time incl. amount of electricity, charging card number incl. contract number)

  • Information concerning the mobile device on which the AMAG app is installed (device ID, manufacturer, type and version of operating system, language, version of the AMAG app)

  • Other data (contract data, customer activity data such as information on the purchase of data packages and use of the customer account, evaluations)

A contract processing agreement has been concluded for the processing of your personal data by autoSense. This ensures the protection of your personal data also at contractual level.

Our app uses Google Consent Mode, a feature provided by Google to ensure compliance with the privacy policy and cookie consent policy. Google Consent Mode allows us to take into account the consent settings of our users, in particular in connection with the use of Google products such as Google Analytics and Google Ads. Google Consent Mode works by collecting information about whether you have consented to the use of cookies and other tracking technologies on our app. Based on this information, Google Analytics will or will not collect and send information about your current session. If you have not consented to the use of cookies, no information about your online activities will be shared with Google Analytics or Google Ads.

2. Purposes of data processing and legal bases

We process your personal data exclusively for purposes relating to usage of the AMAG app and the services provided through it.

 These include: 

  • Establishing and performing the contract with you 

  • Providing and refining the services, including specifically the guarantee of a high quality of service, as well as the security of operation and infrastructure

  • Complying with legal requirements to which we are subject according to the applicable law 

  • Maintaining customer relationships

  • Invoicing and payment processing

  • Upholding our legitimate interests and those of third parties, including in particular our business interest in being able to provide our services and operate the related applications as well as the enforcement of our legal claims 

In addition, we also process your personal data for the following purposes, where we have a legitimate interest that is commensurate with the purpose:

  • Creating, maintaining and developing our products, services and websites, apps and additional platforms on which we are present

  • Reviewing and optimising procedures to conduct needs analyses for the purpose of approaching customers directly 

  • Advertising and marketing, provided that you have agreed to the use of your data for this purpose (see below, you may object to this use at any time) 

  • Market and opinion research, media monitoring 

  • Asserting legal claims and defences in connection with legal disputes and official proceedings 

  • Preventing and investigating criminal acts and other misconduct (e.g. conducting internal investigations or data analyses for the prevention of fraud) 

  • Assuring our operations, in particular IT, our websites, apps and other platforms 

If you have given us consent to process your personal data for specific purposes, we will process your personal data within the scope of and based on this consent, unless we have any other legal basis or require such a basis. Any given consent may be withdrawn at any time, although this will not have any effect on data processing that has already been completed.

3. Data disclosure and data transfer in Switzerland and/or abroad 

We share your personal data with the following third parties involved in order to be processed for the purposes referred to in Section 2, insofar as necessary for the provision of our services: 

  • AMAG Group Ltd, subsidiaries and companies under majority ownership of the AMAG Group (“AMAG Group”) 

  • autoSense AG (disclosure by AMAG)

  • Service partners and other partners (subject to your prior consent, see AMAG app General Terms and Conditions)

  • Service providers, suppliers, subcontractors and other business partners 

  • Agencies or courts in Switzerland and abroad (in particular the provision of information at their request in accordance with statutory provisions) 

We guarantee the protection of your personal data in accordance with the legal requirements and, where necessary, conclude appropriate agreements such as data processing agreements.

If we transfer data to a country that does not have adequate data protection, we will provide an adequate level of protection, as prescribed by law, through use of the appropriate contracts (e.g. Standard Contractual Clauses) and suitable technical and organisational measures or will base our actions on the statutory exceptions.

The countries to which we transmit personal data are: Switzerland, Germany, Sweden, Austria, France, Ireland. These are countries with an equivalent level of data protection. 

3.1 Google Maps

Our websites may include the Google Maps service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter referred to as “Google”). The integration of Google Maps creates a direct connection to the Google servers and to your browser. This makes it possible to display the Google Maps map. By integrating and using the Google Maps map, your IP address and information about the use of the maps by your browser are transmitted to Google for independent data processing. Google also processes the search terms entered by you on the Google Maps map (e.g. location, postcode or name of dealer) as well as your current location, provided that you have given your express consent via the Google Maps application. The Google Maps map also integrates Google Fonts. These are fonts provided by Google. In order to display the Google Fonts on the Google Maps map, a connection is also established from your browser to the Google server and your IP address is transmitted by your browser to Google for independent data processing. You can find further information about data processing and possible transfers of personal data by Google to third countries (e.g. the USA) in Google’s Privacy Policy (Privacy Policy – Privacy & Terms – Google).

4. Retention period

We process and store your personal data for as long as this is required for the purposes pursued by processing or to meet our contractual and statutory obligations, and apart from that in accordance with the statutory obligations regarding retention and documentation. 

In addition, we reserve the right to retain your personal data for the period during which claims may be asserted against us (in particular for the duration of the statutory limitation period) or if legitimate business interests require that the personal data be retained (e.g. for evidentiary and documentation purposes). As soon as your personal data is no longer required for the purposes listed above, it will be erased or anonymised as a matter of principle and as far as possible. The retention periods for operating data (e.g. system protocols or logs) are generally shorter. In the event of retention for a longer period, we will restrict processing as far as possible. 

5. Data security 

We take appropriate technical and organisational measures to protect your personal data against unauthorised access and misuse. These include, inter alia, issuing directives and providing training, IT and network security solutions (e.g. encryption of data carriers and data transmissions), monitoring and restrictions of physical and logical access as well as pseudonymisation. 

6. Rights of the data subject 

Where applicable, you have the following rights under the applicable data protection law:

  • Right of access and to rectification and erasure 

  • Right to restriction of processing 

  • Right to object to data processing by us

  • Right to the surrender of personal data for the purpose of transfer to another entity (data portability). 

In order to exercise the right of access, you must clearly establish your identity. In order to do so, where required please send us a copy of official photographic identification. 

A request for information is generally free of charge. A fee may be charged where the request entails a particularly extensive amount of work (in particular also in the event of repeated requests for information), unless there is a legitimate interest. If your request for information will incur costs, we will notify you in advance. 

Furthermore, every data subject has the right to assert his or her claims in a court of law or to lodge a complaint with the responsible data protection supervisory authority. The responsible data protection supervisory authority in Switzerland is the Federal Data Protection and Information Commissioner (www.edoeb.admin.ch/en). In Liechtenstein, the Liechtenstein Data Protection Commission (www.datenschutzstelle.li/) is responsible.

Please use the following details to contact us in order to exercise your rights:  

AMAG (in relation to the AMAG Service, see Terms and Conditions AMAG app, Part A):

AMAG Group Ltd 
Legal & Compliance 
Data Protection 
Alte Steinhauserstrasse 12 
6330 Cham

E-mail: privacy@amag.ch

 

autoSense (in relation to the autoSense service, see AMAG app General Terms and Conditions, Part B):

E-mail: privacy@autosense.ch

 

Our representative in the EEA in accordance with Art. 27 of the GDPR is: AMAG (Vaduz) AG, Austrasse 37, LI-9490 Vaduz.

 

7. Amendments

We may amend this Privacy Policy at any time without prior notice. The version, as amended from time to time, that is published in the AMAG app and on our website is applicable. 

 

II. “Drive and more” loyalty programme

1. Object and purpose of Drive and more 

Drive and more is a free and voluntary loyalty programme from AMAG within the AMAG app. It enables AMAG app users who participate in Drive and more (“the Participants”) to collect points through certain activities in the AMAG app and thus achieve different loyalty levels. Depending on the loyalty level achieved, the Participants may receive certain benefits. These benefits can be granted in particular in the form of vouchers for servicing or sales services and in the form of various discounts, such as discounts on charging or refuelling. Participation in Drive and more does not confer entitlement to specific points, levels or benefits. Points and levels have no monetary value and cannot be transferred or paid out. 

2. Participation, voluntariness and termination 

Participation in Drive and more is open to natural persons with capacity to act who are resident in Switzerland or Liechtenstein. Participation in Drive and more requires use of the AMAG app and acceptance of the corresponding terms of use and privacy policy. 

Participation is voluntary. The Participants can decide at any time whether or not they wish to take part in the loyalty programme. It is also possible to terminate participation at any time within the app. 

The termination of participation will not affect basic use of the AMAG app or other AMAG services. Upon termination of participation, however, the individual points score and the level achieved expire, unless otherwise stated in individual cases. 

3. Drive and more data processing 

In the context of Drive and More, no additional personal data that goes beyond the data already required for use of the AMAG app is collected or processed. In the course of use, however, new data (in particular promotional and usage data such as points score or level achieved) is generated and processed by us.

Only such data as is necessary for the operation and management of the loyalty programme (“promotional and usage data”) will be processed. In particular, this includes: 

  • Data on actions carried out by users within the AMAG app that is relevant to the collection of points 

  • The current points score 

  • The current level achieved in the loyalty programme

  • Redeeming the benefits for the respective promotion. 

This data is collected and stored whenever a relevant action is carried out within the AMAG app. 

4. Legal basis for data processing 

 

The data collected in connection with Drive and more is processed for the purpose of implementing and managing the loyalty programme. The legal basis for this is performance of the contractual relationship in connection with the use of the AMAG app and participation in the loyalty programme. The data collected in connection with Drive and more is processed for the purpose of implementing and managing the loyalty programme. It is required in order to participate in the loyalty programme. 

Insofar as individual processing operations are not directly necessary for the fulfilment of the contract, processing is carried out on the basis of AMAG’s legitimate interest in offering and further developing a functional, user-oriented loyalty programme. 

5. Recipients of the data 

The data processed in the context of Drive and more will not be passed on to unauthorised third parties. However, in order to provide the service, carefully selected service providers (e.g. IT service providers) may be used as processors who process the data exclusively on behalf of and in accordance with the instructions of AMAG. The personal data processed in the context of Drive and more will only be disclosed if this is necessary for the implementation, management, technical provision, further development and control of the loyalty programme, if there is a legal obligation or if there is another justification under data protection law. 

Within AMAG, data is only processed by those entities that are necessary for the technical operation, administration and further development of the loyalty programme.  

6. Rights of data subjects 

Within the scope of applicable data protection legislation, the Participants in the loyalty programme have the right in particular to: 

  • Right of access and to rectification and erasure 

  • Right to restriction of processing 

  • Right to object to our data processing or advertising measures

  • Right to the surrender of personal data for the purpose of transfer to another entity (data portability). 

In order to exercise the right of access, you must clearly establish your identity. In order to do so, where required please send us a copy of official photographic identification. 

A request for information is generally free of charge. A fee may be charged where the request entails a particularly extensive amount of work (in particular also in the event of repeated requests for information), unless there is a legitimate interest. If your request for information will incur costs, we will notify you in advance. 

Furthermore, every data subject has the right to assert his or her claims in a court of law or to lodge a complaint with the responsible data protection supervisory authority. The responsible data protection supervisory authority in Switzerland is the Federal Data Protection and Information Commissioner (www.edoeb.admin.ch/en). In Liechtenstein, the Liechtenstein Data Protection Commission (www.datenschutzstelle.li/) is responsible.

Please use the following details to contact us in order to exercise your rights:  

AMAG (in relation to the AMAG Service, see Terms and Conditions AMAG app, Part A):

AMAG Group AG 

Legal & Compliance 

Data protection 

Alte Steinhauserstrasse 12 

6330 Cham, Switzerland

E-mail: privacy@amag.ch

7. Storage period

Personal data processed in connection with Drive and more will only be retained for as long as necessary for the implementation, management, handling and control of the loyalty programme.

Retention ends as soon as the purpose pursued by the respective data processing has been fulfilled, in particular after the termination of participation in Drive and more and after the final processing of any outstanding claims or other services, provided that no statutory retention periods or legitimate interests prevent further retention.

Insofar as there are statutory retention or documentation obligations, the relevant personal data will be retained for the duration of these statutory periods. After expiry of the respective retention period, the personal data will be deleted or anonymised, unless there is further justification under data protection law for a longer retention.

8. Changes

AMAG may modify or discontinue Drive and More at any time. Changes will be communicated within the app in an appropriate form. 

9. Place of jurisdiction

Swiss law shall apply. The place of jurisdiction is the registered office of AMAG, unless a mandatory place of jurisdiction is provided.