AMAG has a clear goal: to become the leading provider of sustainable individual mobility solutions. And this will now become clear for football fans too. As of the 2021/22 season, AMAG Automobil und Motoren AG will be a Premium Partner and Official Car Partner for the Bern YB football club and will kit out its players with a total of 50 cars from VW, Audi, SEAT and ŠKODA. Many of them will be electric cars.
«We are looking forward to starting off the season with the BSC Young Boys and are convinced that YB will continue their success into the future. Both companies mobilise people and want to get them excited, so it’s a very good fit for us,» explains Mathias Gabler, Managing Director of all the AMAG dealerships. «We are convinced that the players and support staff will also have a lot of fun with the electric cars. This also allows us to pave the way for new technologies.» The AMAG logo will feature on the shorts of the YB players and on the LED strips along the touchlines. A new AMAG lounge will also be built at the Wankdorf Stadium.
Which of the YBs have gone electric?
Goalie Guillaume Faivre: VW ID.3
Defender Fabian Lustenberger: VW ID.3
CEO Wanja Greuel: Audi e-tron
Head scout Stéphane Chapuisat: Audi e-tron
Director of football Christoph Spycher: Audi e-tron
Assistant trainer Matteo Vanetta: Audi e-tron
Assistant director of football Patrik Schuler: VW ID.3
Supervisory board chairman Hanspeter Kienberger: VW ID.3
The two partners aim to give out a clear signal with this partnership, which will help AMAG reinforce its vision of becoming the number one in the market for sustainable individual mobility solutions. And YB has also made a commitment to sustainability. YB CEO Wanja Greuel explains just how proud they are to have signed up the largest car dealership in Switzerland as their new Premium Partner. «AMAG is providing us with a fantastic fleet. We are looking forward to driving into the future together.» The current commitment runs until the end of the 2023/2024 season.
AMAG has been committed to Swiss sport for many years. In football, as well as sponsoring YB, it cooperates with the VW brand in supporting the Swiss national football team. It also sponsors ice hockey via the ŠKODA brand and skiing via Audi.