Mathias Gabler: We are selling 80 percent electric cars, both new and used cars, and offer our customers excellent advice and comprehensive service both in person and online, from charging stations in the home, including photovoltaic systems, to free chargers in our dealerships, charging cards, corporate consultancy and all services relating to e-mobility. We are also CO2-neutral and over 90 percent of our fleet are electric cards.
It will probably never be completely electric, we will always have customers who prefer combustion engines or need a combustion engine car as a spare vehicle. But as of 2025, 50 percent of new cars should be rechargeable, and the majority of cars in our workshops will be as of 2030.
Electric cars will be part of a whole system. Switzerland is planning an energy revolution, moving away from nuclear energy towards renewable energy. This could be, for example, solar power, but this can only be produced during the day when there is sunshine, and we need power overnight and during the winter too. That means we need to be able to store this power somehow. This is where the next generation of electric cars come in, if their energy stores, i.e. their batteries, could not only take in energy but also feed it back into the grid if necessary using smart grid technology.
We need to adapt our business model. The technological revolution (driverless cars, digitalisation, subscription models, e-mobility, etc.) is a challenge for the whole industry. We think that we have the right foundations in place for these changes, but we need to develop as a country, as do our employees. Some job profiles will need to be adapted, sales, service advice, mechanics, etc. Customer focus and employee skills are always our biggest challenges, both now and in the future.
I find the comfort and performance unbelievably good, whether it’s a VW ID.4, a ŠKODA ENYAQ iV or an Audi e-tron!
Mathias Gabler, Managing Director AMAG Retail
With the latest ranges, very much so! Those who travel long distances a lot still have some concerns, as do those customers who cannot easily install a wall-box at home or charge a car at work.
Electric cars are not that expensive! A ŠKODA ENYAQ iV, for example, costs the same as the ŠKODA KAROQ, a comparable combustion model. The Audi Q4 BEV model is also at the same price level as the equivalent combustion SUV. So I think we are already at a good price level. And it will get even better! The lower maintenance costs and lower «fuel» prices for electric cars should also be emphasized.
Probably another couple of years, but as of 2025, the VW group will be almost exclusively selling electric cars. But plug-in hybrids are a good alternative, at least if you charge properly and drive in electric mode as much as possible. But the petrol engine is there as required for longer trips.
The VW group’s strategy is primarily focussed on electric cars. For us, hydrogen is not a priority, there are still plenty of issues to resolve in this area, including transporting the hydrogen, refuelling, etc. We think that most countries in Europe will not be able to invest in lots of different technologies at once. At the moment, electro-mobility is clearly the preferred option for passenger cars.
At the moment, it's an Audi Q8 plug-in hybrid, and I’m waiting for an Audi e-tron GT. I’m really looking forward to it!
Yes, I once drove from Vevey to South Tirol and it was an amazing experience! And of course, it was only possible thanks to the extraordinary range. With modern electric cars that have a genuine range of over 400 kilometres, you can drive them like combustion engine cars in 90 percent of all situations. But with a smoother ride, better performance and more comfort.